Aurion’s creative process begins by receiving the project demand right from the first contact with the client in a preparation or encouragement phase. Then the project enters a phase of incubation or mental elaboration, in which we take care of the idea in search of a concept until arriving at the moment of enlightenment, that is, the apex of the solution. This idea must also go through a process of verification of its viability in search of the satisfaction of the client, society and other interested parties. It is in this last phase that the quality system proves to be more effective.